What We’re Reading: “The Charisma Myth”

by Andrew Downing

A Chinese proverb says, “The best time to plant a tree was 20 years ago. The second best time is now.” Well, the best time to read The Charisma Myth was 20 years ago. The second best time is now.

Have you ever failed a job interview when you thought you’d be perfect for the position? Have you ever had a bad date with someone you thought would be a good match? Have you ever felt like your presentations could be better? This book will teach you why your charisma could be holding you back and show you how to develop more personal magnetism. As Cabane states in her introduction, she has “reverse-engineered the science of charisma by learning the behavior and cognitive science behind it and striving to extract the most practical tools and techniques. This book helps you put the science into practice so that you can accelerate your learning curve.” She breaks down the three core elements of charisma and explains what happens to you and those around you when you increase your presence, power, and warmth. The book also includes great exercises to help you improve.
​
If you want to reach peak-performance and maximize your charisma, read this book!